Kewpie Kewpie Mayonnaise Global Campaign

IDEA
KEWPIE IT.

We invite people to experience this revolutionary encounter with a new food
experience that redefines mayonnaise with the tagline “KEWPIE IT.” Just by
adding KEWPIE MAYONNAISE, any dish or ingredient becomes delicious.
KEWPIE itself becomes a verb that inspires a new culinary experience,
spreading its taste, name, and action around the world.