Citizen Watch CITIZEN 2026 “LIGHT in BLACK Eco-Drive 50th Anniversary Edition”

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Citizen Watch

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CITIZEN 2026 “LIGHT in BLACK Eco-Drive 50th Anniversary Edition”

In 2026, CITIZEN’s proprietary light-powered technology, Eco-Drive, celebrates its 50th anniversary. The theme for this milestone year is: “Where light shines, your future begins to move.” In the key visual, the light that powers Eco-Drive is visualized as shimmering gold and silver particles that come together to form a pointillistic urban landscape, reflecting both CITIZEN’s legacy driven by light and its vision to light the way forward.

In the TVC, the many forms of light that power Eco-Drive are portrayed as dynamic particles of light through motion animation, symbolically capturing how CITIZEN’s Eco-Drive watches faithfully keep time wherever you are in the world, accompanying you through every moment.

The music that plays alongside it is an original track by ASIAN KUNG-FU GENERATION, composed for this campaign. The evocative music creates a compelling synergy with the dramatic visuals to powerfully amplify this milestone year for Eco-Drive’s 50th anniversary.